SEO: the search foundation
Help people and search engines find useful pages. Technical accessibility, clear architecture and relevant content remain part of the work.
AI SEARCH / GOOGLE / AUTHORITY / REVENUE
AI Search Optimization
Search is no longer just a list of rankings. Your customers ask Google AI, ChatGPT, Gemini and Perplexity to compare companies and recommend solutions. We make your business easier to find, understand, cite and choose.
Google. AI. Authority. Revenue.
- Found in the answerMake your expertise easier to discover.
- A source worth citingBuild original information and real authority.
- Connected to businessTrack visibility through to qualified demand.
UNDERSTAND AI SEARCH
What Is AI Search Optimization?
Found. Understood.
Referenced. Chosen.
AI Search Optimization improves how easily your business can be discovered and represented across AI-powered search. It connects the technical foundation, useful information and credible reputation behind your digital presence.
Google AIChatGPT searchGeminiPerplexity
GEO: generative answers
Generative Engine Optimization focuses on how a company is mentioned, described and cited in AI-generated answers.
AEO: clear answers
Answer Engine Optimization makes important customer questions easier to answer, with specific language and supporting evidence.
One connected strategy
AI SEO, ChatGPT SEO and Gemini SEO describe overlapping goals. We build a stronger business footprint rather than a separate website for every term.
AI Search Optimization builds on SEO.
Google requires supporting pages in its AI search features to be indexed and eligible for a search snippet. There is no separate AI schema or special text file required. Read Google’s guidance.
WHY THE BUSINESS SHOULD CARE
Why AI Search Optimization Matters
The shortlist can form before the click
People ask which company to choose, what a product does and how options compare. Your business needs clear information wherever that research begins.
Be understood before the website visit.
Original information gives people a reason to choose
Real results, expert explanations, product detail and useful comparisons make a stronger case than another generic summary of what is already online.
Publish what only your business can contribute.
Visibility needs a business scoreboard
Mentions and citations are useful signals. Calls, bookings, qualified leads and revenue tell us whether discovery is supporting the business.
Connect attention to meaningful outcomes.
BEYOND A TWO-WORD KEYWORD
One buyer question.
Several information needs.
A prospective customer may compare expertise, services, local availability, proof and cost in the same conversation. Your website should help them understand the whole decision.
- The needWhat problem do you solve, and for whom?
- The evidenceWhat experience and results support the claim?
- The decisionWhat should the customer do next?
OUR THREE-STACK APPROACH
How We Deliver AI Search Optimization
Build the foundation.
Become worth citing.
Technical clarityInformation & authorityVisibility & outcomes
FROM QUESTIONS TO RECOMMENDATIONS
Answer what people ask.
Become the source AI recommends.
Find real questions
WHAT YOUR CUSTOMERS ASK
“Why is my AC running
but not cooling?”
ForumsQuoraGoogle
Check intent, cited sources
and missing answers.
Build the best answer
YOUR WEBSITEWhy is my AC running
Why is my AC running
but not cooling?
Restricted airflow or incorrect thermostat settings can prevent cooling. Check the settings and filter; if the problem continues, arrange a professional diagnosis.
ExpertiseEvidenceClear structure
AI chooses your page
AI ANSWER
Start by checking the thermostat and air filter. If cooling does not improve, contact a qualified technician.
SourceYour business
STACK 01
Build the Technical & Search Foundation
Make the business accessible and understandable.
Strong pages. Clear relationships. Deliberate crawler choices.Technical SEO & search access
Give useful pages a sound technical foundation.
- Review crawling, indexing, rendering and canonical signals
- Resolve important speed, mobile and usability barriers
- Check robots rules, sitemaps and hosting restrictions
Inside the work
Make the important pages available
Find the barriers affecting your services, products, evidence and expert information. Focus implementation on pages that matter to the business.
Keep eligibility in perspective
Technical access makes discovery possible. It does not guarantee that a page will be selected or cited.
THE DELIVERABLE
A prioritized technical action plan.
AI crawler controls & llms.txt
Separate search access from training choices.
- Review OAI-SearchBot and relevant platform controls
- Check firewall and CDN rules against intended access
- Evaluate optional standards without selling ranking shortcuts
Inside the work
Search and training are different
OpenAI documents OAI-SearchBot for search and GPTBot for potential model training. Their controls are independent, so the business can make separate choices.
Where llms.txt fits
An llms.txt file can organize information for tools that choose to use it. Google does not require AI text files for its AI search features. We do not treat a file as a visibility strategy.
THE DELIVERABLE
Documented crawler settings and clear choices.
Architecture, internal links & entities
Make the business and its information easy to understand.
- Connect services, products, industries and evidence
- Link relevant case studies, experts and supporting answers
- Use appropriate structured data that matches visible content
Inside the work
Clear relationships
Show who you are, what you do, who you serve and why a customer should trust you. Give each important subject a logical home.
Useful structured data
Use supported organization, person, product or article markup where it fits. Avoid invented AI schema or claims that markup guarantees citations.
THE DELIVERABLE
A coherent information structure.
STACK 02
Build Information & Authority Worth Using
Create the reasons to be found and referenced.
Real expertise. Original evidence. Relevant coverage.Prompt research & Answer Engine Optimization
Start with the questions customers actually ask.
- Combine keywords with comparisons and buyer questions
- Review sales conversations and genuine support needs
- Build clear answers with useful supporting detail
Inside the work
Understand the whole question
Research commercial comparisons, objections, suitability and practical next steps. Connect each question to an appropriate page.
Answer clearly
Use direct language, specific claims and evidence. Supporting detail should stay available rather than forcing every answer into a tiny snippet.
THE DELIVERABLE
A prioritized question and content map.
GEO, original content & expert evidence
Give people something worth referencing.
- Publish real cases, processes, benchmarks and product detail
- Make expert roles, experience and reviewed work visible
- Develop information competitors cannot honestly duplicate
Inside the work
Find the information inside the company
Useful source material can include experiments, customer questions, local knowledge, technical documentation and measured results.
Show the work
Explain the starting point, action, timeline and result. Make expertise visible without inventing credentials or manufacturing authority.
THE DELIVERABLE
Distinctive content grounded in the business.
Digital PR, links & business consistency
Build a credible presence beyond your own pages.
- Pursue relevant editorial coverage and industry relationships
- Develop useful contributions and appropriate citations
- Keep business details consistent across trusted profiles
Inside the work
Earn a reason to be mentioned
Research, expert commentary and a useful story can support relevant coverage. A backlink is not automatically an AI citation.
Keep the identity consistent
Align legitimate directories, associations, listings and business profiles. Do not create an artificial trail of mentions.
THE DELIVERABLE
A stronger, more verifiable digital footprint.
STACK 03
Win Visibility & Measure the Scoreboard
Test what changes and what it produces.
Track presence. Compare competitors. Measure the business.Google AI, ChatGPT & Gemini visibility
Review how your business appears across platforms.
- Check important commercial questions and cited sources
- Review descriptions, recommendations and factual accuracy
- Include Perplexity and other relevant discovery platforms
Inside the work
Work with published guidance
Use documented access requirements and assess actual answers. We do not claim a secret ChatGPT or Gemini ranking formula.
One business, several experiences
Systems can return different responses and sources. Tailor checks to the customer journey rather than assuming one result represents every platform.
THE DELIVERABLE
A platform-specific view of presence and gaps.
Citation tracking & competitor share of voice
Use a repeatable scorecard, not a single screenshot.
- Track a defined set of commercially relevant prompts
- Record dates, platforms, sources and competing brands
- Compare recurring patterns and inaccurate descriptions
Inside the work
Measure consistently
Keep the sample and method explicit. Answers vary by context, platform and time, so a prompt sample is not a complete market census.
Turn findings into action
Use gaps to prioritize better evidence, clearer pages, authority development and corrections to business information.
THE DELIVERABLE
A documented visibility baseline and trend.
Referral, conversion & business measurement
Connect discovery with the actions that matter.
- Review identifiable AI referrals and organic performance
- Track calls, forms, bookings, trials and qualified leads
- Connect pipeline and revenue where attribution allows
Inside the work
Use first-party data responsibly
Combine available analytics, CRM and search data. Google currently includes AI feature traffic within the Web performance report in Search Console.
Know what the data cannot prove
Not every AI-assisted journey leaves an identifiable referral. Explain attribution limits and avoid crediting all campaign growth to AI alone.
THE DELIVERABLE
Reporting with outcomes and measurement limits.
Technical references: Google’s AI search guidance and OpenAI’s crawler documentation.
SELECTED CLIENT CAMPAIGNS
AI Search Optimization Case Studies
Google and AI visibility.
Measured against the business.
Calgary Contractor
- THE STARTING POINT
- A contractor needed a stronger digital acquisition system and visibility across commercial searches.
- WHAT WE DID
- Website architecture, service pages, technical and local SEO, content, authority building and AI visibility tracking.
- 6 months+174%
Qualified leads
- 6 months17+
Tracked AI citations
- 12 months27
Page-one keywords
At 12 months, 11 core keywords were in the top three and annual revenue more than doubled compared with the previous year.
Chicago Dental Clinic
- THE STARTING POINT
- A dental clinic started with no tracked AI recommendations and needed stronger patient acquisition.
- WHAT WE DID
- Treatment pages, website improvements, local SEO and authority work supported Google and AI discovery.
- 6 months17
Page-one keywords
- 12 months8
Top-three keywords
- 12 months23
Page-one keywords
Tracked AI recommendations became consistent. Google and AI discovery became the clinic’s largest new-patient acquisition channel.
Crypto Marketplace Startup
- THE STARTING POINT
- A new marketplace entered the UK, US and Canada with little established search authority.
- WHAT WE DID
- Technical architecture, product information, supporting content, publications, links and citations built the search foundation.
- 6 months11
Competitive page-one keywords
- 6 monthsChatGPT
Recommendations appearing
- 6 monthsGemini
Recommendations appearing
Google and AI discovery were planned together from launch, around the product and the markets it served.
Read the full case studyThese results reflect combined client campaigns, not AI optimization in isolation. Tracked citations describe the monitored sample; outcomes and timing vary by business.
THE PERSON BEHIND THE PROCESS
The playing field changes.
The work still matters.
I come from an athletic background. You do the reps, check the scoreboard and adjust. AI search is no different.
We research the questions, build the pages, earn the authority and review what actually changes. A new label does not replace that work.
Your competitors become our scoreboard, but mentions alone are not the finish line. We want the right people finding your business and taking the next step. That standard runs through the whole team.
Meet the whole team
Artem V.Founder, CEO
FLEXIBLE SCOPE / CLEAR INVESTMENT
AI Search Optimization Pricing
AI Search Optimization is included in our monthly plans alongside our other services. Research, content, authority development and tracking depth vary by tier.
Focused Growth
$1,199–$3,500USD / month
A focused technical review, priority questions and a defined visibility baseline.
Competitive Growth
$3,500–$8,000USD / month
Broader content, authority development and competitor visibility tracking.
Enterprise & Multi-Market
$8,000+USD / month
Multiple markets, complex architecture and deeper research and measurement.
These are total monthly SEO plan ranges, not an additional fee for each service. Your proposal confirms the priorities, deliverables and level of support. Scope depends on competition, website condition and your goals.
ONE-OFF PROJECTS
Start with one defined piece of work.
An AI visibility review, crawler-access check or another clearly scoped task. No monthly commitment is required.
From $500 USD
A starting point for smaller tasks. Larger audits, implementation projects and full campaigns are quoted separately.
Get a tailored scope and quoteAny ad spend, publication or sponsorship costs, and other third-party fees are identified separately in your proposal where applicable.
CLEAR ANSWERS
Frequently Asked Questions About AI Search Optimization
What is AI Search Optimization?
It improves how easily your business is discovered, understood and referenced in AI-powered search. The work connects technical SEO, useful content, authority and measurement.
How do SEO, AEO and GEO differ?
SEO supports search discovery. Answer Engine Optimization (AEO) emphasizes clear answers to customer questions. Generative Engine Optimization (GEO) focuses on how a business is mentioned or cited in generated answers. The terms overlap, so we connect technical access, useful source content and authority in one strategy.
Is AI Search Optimization replacing SEO?
No. It expands the places where businesses want to be found. The website still needs a clear structure, useful information and a sound technical foundation.
How do you optimize for AI search?
Start by making important information accessible and accurate. Research customer questions, publish useful evidence, strengthen the wider business footprint and measure relevant discovery and conversions.
What are AI Search Optimization services?
They can include technical reviews, crawler controls, question research, AEO, GEO, content development, digital PR, citation monitoring, competitor analysis and referral tracking. The scope follows the business.
What is ChatGPT SEO?
It describes work on how a business is found through ChatGPT search. We review search access, relevant questions, cited sources, factual accuracy and measurable referrals. Placement is not guaranteed.
How do I make my website available to ChatGPT search?
Review OAI-SearchBot access and relevant hosting or firewall restrictions using OpenAI’s published guidance. GPTBot controls potential training use separately. Accessibility does not guarantee inclusion.
What is Gemini SEO?
It is a term for improving a business’s visibility in Gemini-related discovery. We focus on clear, useful information and evaluate actual responses rather than inventing undocumented ranking factors.
Do I need special schema or llms.txt for AI search?
Google requires neither special AI schema nor AI text files for AI Overviews or AI Mode. Use accurate structured data where supported. llms.txt can be an optional resource for tools that read it, but it does not replace accessible pages, crawler controls or useful content.
Should content be shorter for AI search?
Length should follow the question. Give a clear answer, then enough explanation and evidence to help the reader decide. Do not remove useful detail simply to make every page short.
Can AI-generated content rank in AI search?
AI assistance is not a substitute for accuracy or expertise. We review content for usefulness, originality and factual support, and avoid producing repetitive pages simply to target search variations.
How do you measure AI Search Optimization?
Use a consistent prompt sample, record mentions and sources, and compare competitors over time. Combine those observations with identifiable referrals, organic performance, leads and revenue, while explaining attribution limits.
What results can I expect from AI Search Optimization?
The objective is stronger discovery, more accurate representation and qualified business opportunities. Outcomes depend on your starting point, competition, evidence and execution. Specific rankings, citations or revenue are not guaranteed.
How long does AI Search Optimization take?
Access corrections and clearer information can be implemented early. Content, authority and measurable demand usually require continued work. We establish a baseline and review progress rather than promise a universal deadline.
YOUR NEXT STEP
Ready to build your AI search visibility?
YOUR SEARCH VISIBILITY REVIEWFind the gaps.
Find the gaps.
Build the opportunity.
See how customers discover your business and what would make it easier to choose.
- 01Review customer questions and current visibility
- 02Compare competing answers, sources and evidence
- 03Prioritize access, content and authority improvements
A clear starting point. An actionable scope.