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Calgary Roofing Company

174% more qualified leads.

Client identity withheld. Results reported by Core Stackr.

Starting point, work and results

CALGARY CLIENT CASE STUDY / 01

Building Organic, Maps & AI Visibility Together

THE CHALLENGE

A local roofer in one of Calgary’s most competitive home-service categories needed visibility for the searches most likely to generate enquiries.

WHAT WE BUILT
  • Technical SEO, website improvements and service-page architecture
  • Keyword mapping and Google Business Profile optimisation
  • Citations, backlinks and digital PR
  • Content expansion and AI-search optimisation

Organic search, Maps and AI discovery developed together, helping the company appear when homeowners were ready to request a quote.

174%Qualified-lead increase · 6 months
More than 2×Annual revenue · after 12 months
  1. 6 months17 page-one keywords

    17+ tracked citations across AI Overviews and AI recommendations

  2. 12 months11 keywords in the top 3

    27 keywords on page one

  3. Year-on-yearRevenue more than doubled

    Compared with the previous year

CORE STACKR / CAMPAIGN RECORD

The results, at a glance.

Custom visualizations of Core Stackr’s campaign summaries, confirmed by the team. Only the stated observations are shown; no values between milestones are estimated.

Qualified leads

INDEX · BASELINE 100
Qualified leadsBaseline indexed to 100. These are relative levels, not absolute totals. Starting baseline: 100; 6 months: 274Starting baseline1006 months274

Baseline indexed to 100. These are relative levels, not absolute totals.

View plotted values
ObservationValue
Starting baseline100
6 months274
Download chart

Page-one keywords

KEYWORDS
Page-one keywordsUnits: keywords. 6 months: 17; 12 months: 276 months1712 months27

Units: keywords.

View plotted values
ObservationValue
6 months17
12 months27
Download chart

How to read these results

Milestones are relative to the campaign start unless stated otherwise. Rankings apply to the tracked searches and markets described. Revenue, pipeline, leads and traffic are different measures; results reflect the scope of work described, not necessarily one service in isolation.

These figures come from Core Stackr’s campaign summaries. Original analytics screenshots and measurement records are not included on this page. Individual results vary.

Explore Calgary SEO services and local SEO and Google Maps for the approach behind campaigns like this.

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