HOSPITALITY / CLIENT CAMPAIGN
Canadian Boutique Hotel Group
149% more direct bookings.
Client identity withheld. Results reported by Core Stackr.
Starting point, work and results
Vancouver · Toronto · Edmonton · Calgary
- 3 months+38%Direct bookings
- 12 months+149%Direct bookings
- Revenue impact+25%Revenue from the shift to direct bookings
- Local presence4 citiesGoogle Business Profiles optimized
THE STARTING POINT
An older website and reliance on Airbnb, Vrbo and Booking.com limited the group’s direct-booking channel.
After 12 months, the group removed its platform listings. Direct bookings and the overall booking rate had increased, giving the business more control over guest acquisition.
WHAT WE CHANGED
- Website foundation
- Restructured keyword mapping and page architecture; improved speed and visual appeal.
- Local discovery
- Optimized Google Business Profiles across Vancouver, Toronto, Edmonton and Calgary.
- Connected acquisition
- Ran organic and paid-ad campaigns together to grow the direct channel.
These outcomes reflect the combined website, organic, local and paid campaigns, not SEO alone.
CORE STACKR / CAMPAIGN RECORD
The results, at a glance.
Custom visualizations of Core Stackr’s campaign summaries, confirmed by the team. Only the stated observations are shown; no values between milestones are estimated.
Direct bookings
INDEX · BASELINE 100Baseline indexed to 100. These are relative levels, not absolute totals.
View plotted values
| Observation | Value |
|---|---|
| Starting baseline | 100 |
| 3 months | 138 |
| 12 months | 249 |
How to read these results
Milestones are relative to the campaign start unless stated otherwise. Rankings apply to the tracked searches and markets described. Revenue, pipeline, leads and traffic are different measures; results reflect the scope of work described, not necessarily one service in isolation.
These figures come from Core Stackr’s campaign summaries. Original analytics screenshots and measurement records are not included on this page. Individual results vary.
YOUR BUSINESS / YOUR STARTING POINT
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