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Optional website analytics

We use Google Analytics to measure page visits and interactions such as contact clicks and form steps. For visitors identified in the UK, EU/EEA, Switzerland or Canada, analytics stays off until you choose to allow it. In other identified countries, basic analytics starts without a popup unless you have declined. If we cannot identify your country, basic analytics starts and a popup lets you keep it enabled or turn it off. We respect Global Privacy Control and Do Not Track signals. You can allow or decline analytics using Analytics preferences in the footer; declining does not prevent you from using the website or contacting us. Advertising storage, ad personalization and Google signals are disabled. Our custom events do not include the values you enter into contact fields.

Country detection for analytics preferences

Our server uses your connection’s IP address and a locally stored DB-IP country database to estimate your country. This lookup does not send your IP address to an external geolocation API or request your device’s precise location. The lookup code does not retain your IP address; ordinary hosting access logs may still record it as described above. IP-based location is approximate, particularly when using a VPN. We store your explicit analytics choice in your browser so we can remember it across pages and visits.